Be good with your after-sales follow ups

Most companies fall short when it comes to following up on issues with their customers. If there is a complaint, ensure that it has been attended to or check whether the problem has been resolved to the customer’s satisfaction. Often companies lose their customers because they terminate their relationship with them after the sale is made. They fail to understand that a satisfied customer generates more business and that this is reason enough to continue to provide service even though there is no direct and monetary benefit to the company from providing this service. Remember we live in an age when negative reports can spread very fast, especially through the social media platform on the net.

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