7 01 2014
Matchless product range at competitive pricing
Subsequently Onsaz was established in 2004 in the heart of the heritage city Jaipur, the colorstones capital of India.
USPs of Onsaz Jewellery
High quality finishing, latest designs and affordable prices are the USPs of Onsaz jewellery. This is one reason why despite the slowdown in last couple ofyears, Onsaz Jewellery has continued to grow due to its diverse design base and loyal & satisfied clientele. Our main aim is to provide jewellery at competitive prices to our retailers so that they get good margins. This is one reason why our clientele is increasing rapidly” says Anand Rao.
The variety and range of studded jewellery manufactured at Onsaz is unmatched.
The main products include diamond and colorstones studded necklaces, bangles & bracelets, rings, earrings, pendant-sets etc. The company manufactures ultra-modern fantasy jewellery with excellent finish and eye catching combination of diamonds and high-qualities gemstones. It also specialises in Emeralds and Tsavorites. A dedicated New Product Development Centre is involved in adding new designs and product category to its existing line of products. The company has a dedicated design studio where around five designers are involved in creation of designs as per market trends and customer requirements. These designers are briefed about the client’s expectations and feedback on a routine basis. This apart, they also attend various national & international jewellery shows to have a feel of running trends.
Manufacturing facilities and Quality control
Onsaz Jewellery boasts of three production units, out ofwhich two are involved in gemstone manufacturing, while the other one is dedicated for gold jewellery production. The stone manufacturing unit has been successfully running in Johari Bazar, Jaipur since 1970. Onsaz Jewellery’s main factory is spread over an area of 40,000sq.ft. at the Sitapura Industrial area in Jaipur. The company makes uses of latest and sophisticated technology in jewellery production, which enables it to match the international quality standards in each piece ofjewellery. Also, quality control is done at each level ofproduction to ensure the best output at the final stage. To meet the international standards, the whole manufacturing process, starting from selection of superfine gems to the final finishing of the each ornament undergoes stringent examinations by qualified quality controllers at all levels. The company has expertise in ‘pneumatic air pressure-setting & wax setting’ in manufacturing process. From refining of gold to designing and fabricationall is done effectively under one roof.
Robust and effective supply chain
Onsaz Jewellery has its own purchase offices for diamonds and gemstones, which ensures a smooth supply of inputs for timely production of jewellery. There is also a centralised marketing department which receives orders from the company’s clients all over the world and dispatches the finished goods to various locations.
Rapid strides in growth
Onsaz Jewellery has grown tremendously in the last five years- From a humble beginning with 35 employees in 2005 and a relatively smaller unit of3500 sq.ft., today the company has around 250 employees and a manufacturing unit that spreads over 40,000 sq.ft.
Growing client base
In initial years of establishment, Onsaz Jewellery regularly participated in various international and national jewellery shows due to which they established a strong clientele. This apart, the company has its aggressive, dedicated an experienced marketing team which travels world over to make new clients, show them samples and get orders.
Early-movers for online medium
Onsaz Jewellery was one of the first-movers from Jaipur’s jewellery industry to realize the huge potential of internet as a medium to reach out to its clients and prospects. The company launched its portal in 2006. “The response to our site has been really good and our online visitors are increasing on regular basis,” mentions Ansari. Awards and Recognition Onsaz Jewellery has received the best upcoming company award from Titan Industries Limited at Bangkok in 2006 at an annual conference