Create win-win co-branding deals

Spending money on your customer service efforts is a great way to build your brand, but it’s not the only way to do it. By pairing with a suitable cross-promotion partner, you can provide innovative service to your customers in a cost-effective manner. A tool used frequently in the lifestyle industry, co-branding, also called as [...]

Move beyond low-margin concierge services

A concierge is a person employed (as by a business) to ake arrangements or run errands. It seems that these days everyone provides concierge services, along with their product or service. From credit card companies to private banks, concierge services are the rage. “We value our customer’s time. Often we offer to arrange to pay [...]

Delight customers with your in-store experience

If you can actually engage your customer as he steps into your store and help him through the buying process, chances are that the average transaction would shoot through the moon. It begins with a simple and smiling “hi” as your I customer walks into your store- make him feel like you care. Once a [...]

Loyalty card programs innovative schemes

Loyalty card programs innovative schemes are a good way of offering customer service. Every jewellery retailer can come out with his own customized loyality card programs or schemes. Mumbai-based Popley & Sons Jewellers has a unique rewards program called PURE (Popleys Unlimited Rewards & Earnings). One purchasing jewellery worth Rs.50,000 on a single bill from [...]

Offer a personalized touch

Customers feel privileged when you remember their names and know what they like by way of service. If your operations are broad and your interaction with customers limited, you must take up making customer interaction a personalized experience as a challenge. This is one norm that luxury retailers are so good at offering and needs [...]

Walking that extra mile

Customers service is all about walking that extra mile for your customer and the ways to walk are many! Says Abhishek Jain of Nikhaar Jewellers, Bangalore said, “We never forget to wish our customers on their birthdays and anniversaries. We also ask the couple to plan in advance their surprise purchase with a fabulous gift [...]

Colombian gold production on the rise

Colombian gold production in Colombia has reached its highest quarterly level in 20 years, new figures show. The country produced 415,755 ounces of the precious metal in the first quarter of 2010, up 13% compared with 367,081 ounces in the same period last year. Colombia’s two biggest gold-producing provinces, Choco and Antioquia, accounted for almost [...]

Platinum may hit $2,000/oz in next six months

Rising investment may take platinum t o $2,000 an ounce in the next six months, its highest since mid-2008, Johnson Matthey (JM) said in an annual report, even though a recovery in industrial demand is set to be slow “Physical investment demand had a significant effect on the platinum market during 2009 and is expected [...]

Jovella 2010 expected to host large numbers of overseas buyers

Israel’s annual international jewellery trade exhibition – Jovella Jewelry exhibition to be held in Tel Aviv, is expected to attract hundreds of buyers from outside the country, to its seventh edition, this year. The Israel Diamond Institute Group of Companies (IDI), the Israel Ministry of Industry, Trade and Labor, the Israel Export and International Cooperation [...]

PGI raises marketing spend in China

Spurred by the growing Sdemand for platinum jewellery in China, Platinum Guild International (PGI) has substantially raised its 2010 marketing budget in the nation’s biggest and emerging second- and third-tier cities, according to James Courage, CEO of PGI. “The demand for platinum jewellery has continued to grow in China, thanks to the country’s thriving economy [...]

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