7 01 2014
Service with a responsibility
First of all, store ethical products-Say no to ‘dirty gold’, ‘blood diamonds’, ‘unfair trade gemstones’ etc. Provide certified and hallmarked jewellery and keep your staff updated about these issues.
How about offering an eco-friendly jewellery range? This is very much an untapped market. Focus on causes in your area that demonstrate your commitment to local issues. You can donate a portion of your products to the charities that your customers appreciate or are involved with. How about getting your employees involved in a street beautification program or planting saplings in your locality?